Transactional & Marketing Email Best Practices

Transactional & Marketing Email Best Practices — articles and guides from Mailer To Go.

Email Click To Open Rates: CTOR Mastery Bootcamp

March 26, 2026
Discover what email click to open rates are & how you can use them to inform your transactional and marketing email strategy & content. It’s all about the ROI!

What Subdomains To Use For Different Types Of Email

March 26, 2026
Discover the different types of email that apply to you as a business email marketing manager, including which subdomains to use for which type of email.

Dunning Emails: 11 Best Practices To Follow

March 26, 2026
Learn how to write effective dunning emails that notify and request action from clients whose payments have failed, thereby supporting customer retention.

How To Be An Awesomely Productive Email Marketing Manager

March 26, 2026
Master email marketing strategies with this comprehensive guide. Learn essential skills, develop efficient workflows, and excel as an email marketing manager.

Sending Email Receipts: 8 Best Practices To Follow

March 26, 2026
Follow our 8 best practices to ensure your email receipts make a great impression on customers, facilitating further interactions, purchases, and top reviews.

How To Write A Feedback Request Email: 11 Best Practices

March 26, 2026
Maximize response rates with a well-crafted feedback request email. Discover 11 best practices for actionable customer insights and lasting satisfaction.

Heroku Subdomains: A No-Holds-Barred Introductory Guide

March 26, 2026
Discover your Heroku application platform’s custom Heroku subdomains: how to use it, its limitations, best practice, and its benefits for your business.

How To Write A Welcome Email: 10 Best Practices To Follow

March 26, 2026
Welcome emails are a great way to enhance the client experience and inspire customer action: learn how to write a welcome email with these 10 best practices.

The Art, Science, & Impact Of Using Images In Email

March 26, 2026
Images in email can boost your ROI, provided you know the tips & tricks. Explore our comprehensive image guide for all your transactional & marketing emails.

6 Simple Steps to Improve Email Deliverability

March 26, 2026
Learn best practices that you can employ to improve email deliverability. Follow these tips to enhance your sender reputation for successful email campaigns.

Mail Delivery Subsystem: Delivery Failure 101

March 26, 2026
Uncover the workings of your mail delivery subsystem, including reasons for email delivery failure and how to avoid this and associated risks in future.

How To Send A Password Reset Email: 7 Best Practices

March 26, 2026
Users not receiving password reset emails? Follow these 7 tips to help you write the best password reset emails and make a good impression.

Renewal Email: 20 Best Practices to Follow

March 26, 2026
What should you know about renewal email best practices? Discover the top 20 tips that will hike your membership renewal rate and keep customers loyal.

How to Stop Emails From Going to Junk: 10 Best Strategies

March 26, 2026
Discover 10 proven strategies to stop emails from going to junk. Apply these strategies to ensure your emails land up in recipients’ inboxes—where they belong!

Subdomain Emails: Should I Use A Subdomain To Send Email?

March 26, 2026
Find out whether subdomain emails are hurting or boosting your email deliverability rates. Learn best practices and FAQs on using subdomains in 2023.

14 Transactional Email Best Practices & 20 Email Types

March 26, 2026
Wondering about transactional email best practices and types? Discover 20 different types of transactional email and the 14 best practices you should follow.

Why Are My Emails Going To Spam? A Marketer’s Guide

March 26, 2026
Wondering “Why are my emails going to spam?” Explore our top 9 reasons why, along with tailored solutions to keep your emails out of the spam folder for good!